Why do people make the decisions they do? From logical thought sequences to seemingly irrational decisions, the underlying principle behind how people think can be deciphered by one primary heuristic — evaluating the impact of value and motivation on friction and anxiety. At MECLABS Institute, the research team conducts tests, analyzing thought sequences in an effort to understand why people make the choices they do. In this session, Robert Johnson, Chief Revenue Officer, MECLABS Institute, the parent company of MarketingSherpa, will explain why your marketing, outreach and interrelationships fail or succeed as well as walk you through a scientific formula explaining how to get people to say “yes.”
